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Africa Fashion Week Middle East (AFWME) hosted a compelling and thought-provoking panel discussion on Tuesday, May 7th, at The Edit, Dubai: Industry Real Talk 2.0. The event, held in the inviting ambiance of The Edit’s concept store, provided an intimate setting for esteemed panelists and guests to engage in stimulating conversation and exchange ideas. Moderated […]

Image Source: Behance image library In an era where the fashion industry often seems synonymous with excess, waste, and environmental harm, a new wave of conscious consumers and designers is emerging. They are committed to revolutionizing the fashion landscape by prioritizing sustainability and ethics. Building a sustainable fashion brand isn’t just a trend; it’s a

Image Source: Future Fashion Oracle Winter 2024 Fashion serves as a powerful medium for cultural expression, and when tradition and innovation converge, it creates a captivating realm that transcends geographical boundaries. As we explore the profound connection between African and Middle Eastern fashion, we shed light on how these regions intertwine to create a dynamic

Sustainable fashion has become an eminently debated topic worldwide. Young consumers are the new advocates for this important movement that is bringing awareness to a more eco-friendly planet. Clothing companies are transforming their business models and improving their supply chain to reduce impact of environmental detriment, while developing a system towards greater ecological integrity and

Consumer profiling for brands has always been essential from shaping product development to how marketers communicate with the desired audience in the most creative, powerful and appealing way. With the rise of technology and other mega global shifts in the past 3 to 5 years the way in which marketers target their preferred audience are

Africa’s fashion industry is evolving into a technological based entity, something unexpected yet forthcoming and highly anticipated. What exactly does this advancement have in store for the continent? Technology saves time and money. It is affordable, sustainable and conserves energy. It leads to faster information, services, and resolutions. A few ways Africa will be in

Fashion meets augmented reality experiences FASHION AND TECHNOLOGY HAVE FINALLY CROSSED PATHS AND THE RESULTS ARE CREATIVELY WEIRD, FUN, EXPERIMENTAL, QUIRKY AND DEFINITELY HAVE MILLENNIAL’S AND GENZ’S ATTENTION! From digital editorials altering what’s real and what’s not to weird moving forms, all adding to the augmented experiences in the spirit of wowing brand enthusiasts like

Is it even an option now to develop and plan consumer led activations without integrating measurable actions that aim at achieving a genuine dialogue with your consumers? I think its terribly risky, from a brand’s standpoint, to not consider such a vital possibility. Anyone anywhere can make a product in today’s world but the key

Thanks to modern technology, the way consumers seek products and services is changing drastically. Marketers must be smarter and plan out strategic ways using these same technologies to gain and attract the right kind of audiences and consumers. How to bridge the gap between marketers and consumers: Many competitive markets know the key to unlocking