Thanks to modern technology, the way consumers seek products and services is changing drastically. Marketers must be smarter and plan out strategic ways using these same technologies to gain and attract the right kind of audiences and consumers.
How to bridge the gap between marketers and consumers:
Many competitive markets know the key to unlocking the meaningful connection to the consumers by creating a trustworthy relationship throughout the customers journey.
It is an unavoidable key essential that marketers must keep up with the latest technologies of our new world of communications, in order to deliver a targeted interaction with the right consumers.
The most recent changes relate to mobile technology, big data and the Internet of Things (IoT). The transition towards small-screen optimization in full swing and will probably continue to evolve further. Big data and IoT helps marketers gather information more quickly and effectively thus optimizing their messages and reaching out to their ultimate consumers.
Conducting consumer-centric research is central to all successful marketing campaigns and consumer led outreach. What better way to conduct such research than using technologies such as AI, big Data and digital marketing?
As businesses shift their focus to creating personalised campaigns, marketers are also increasingly seeking modern ways to orchestrate individualised customer experiences. Many brands have used Virtual Reality to attract consumers towards their products. Providing them with new experiences, certain products are designed to provide an exciting way of using VR.
Businesses are adapting rapidly to IoT (internet of things) due its benefits that it offers. It can improve businesses lowering costs, increase productivity and help brands to expand into markets.
[Source: www.marketing-interactive.com]
4 ways technology has an influence on Customer outreach:
- Not enough Consumer attention:
With millions of blog posts and videos posted online every day, there is way too much content for people to consume. Marketers have to find a unique and easy way to grab consumer’s attention.
You can solve this problem by creating helpful content that is unique.
Example: the ALS ice bucket challenge
- Personalized needs
Technology has made it so easy to create digital courses. Anyone with a computer can easily whip up a course straight from their computer. You need to identify your target market so that it can be easily accessible for them to purchase the product on the market.
- Easy access to informationhad the internet in a frenzy, the consumers themselves are sharing information about a brand, they have clearly captured their attention.
Customers use search engines, computers, and mobile phones to access information on products that they desire. Businesses are now focusing on increasing their online bases so that consumers don’t have a hassle accessing their products online.
- Customer expectations have increased
As a result of having too many choices, customer expectations have gone up.
Customers now want a single product that fulfills all their needs. if you want to survive, you have to find ways to adapt your products to meet increasing customer expectations.
Of course, technology has changed the taste and preferences of consumers, it’s an ongoing process, everyone has to adapt to technology because it’s the new way of life.
Doing business in the modern era is so much easier. Many people can communicate from all ends of the world by clicking buttons. Technology has made it easy for consumers to have choices when they are internet surfing for certain brands, it is more available to them. Technology has changed our lives in so million different ways.
