Is it even an option now to develop and plan consumer led activations without integrating measurable actions that aim at achieving a genuine dialogue with your consumers? I think its terribly risky, from a brand’s standpoint, to not consider such a vital possibility.
Anyone anywhere can make a product in today’s world but the key to success is making that product relevant to customers.
In a saturated media landscape where the average consumer is exposed to thousands of messages from TV, Newspapers, Radio and above all Social Media; marketing tactics and communication strategies have taken a different turn. More than ever, it has become imperative to listen, observe and identify customer personas, their interest, aspirations, needs and exactly what is pause-worthy for them.
Customer Engagement
It is no secret that the goal of any businesses is to not only attract customers, but to retain them and encourage them to return and make more purchases. In a recent research, it revealed that 72% of consumers agreed that they are likely to shop more frequently with retailers that send them relevant communications. Creating environments where we facilitate an ongoing dialogue and a one-on-one exchange with customers is the way forward. This will allow not only to build a personalized relationship with a brand’s audience but will aid in spreading good-well about the best practices of the brand. Remember, one satisfied customer can become a brand ambassador and rope in more footfall.
Creating a Dynamic Experience
Brands need to embrace the differences between online and offline shopping to create experiences tailored to its customer preferences. All the while ensuring to facilitate a seamless experience through a well thought-through omnichannel systems and processes. The integration between technology and offline is a great way to offer a customer centric approach. And hence, why perfecting the road to a well-executed Omni channel programs is essential.
Building Brand Affinity
It is no surprise that building a relationship with your customers has a positive impact to ensure a long and a healthy relationship. Today, it’s important to define what your brand stands for and decide what is your brand personality and only then you can build brand affinity with consumers. Think of it this way, when you go shopping and you are made aware exactly what the effect of your purchase would be, this automatically increases the emotional reasoning behind every transaction. The key is to be consistent with messaging and making your audience understand what you are selling them.
Conclusion
As a consumer, I will be inclined to remain a loyal customer with a brand that not only listens to my likes and preferences but also one that is within reach when I have a need, one which responds in a timely-manner, one that is responsive and have the infrastructure to engage with my requirements in a personalized fashion.
