Insights

Africa Fashion Week Middle East (AFWME) hosted a compelling and thought-provoking panel discussion on Tuesday, May 7th, at The Edit, Dubai: Industry Real Talk 2.0.

Image Source: Behance image library In an era where the fashion industry often seems synonymous with excess, waste, and environmental harm, a new wave of

Image Source: Future Fashion Oracle Winter 2024 Fashion serves as a powerful medium for cultural expression, and when tradition and innovation converge, it creates a

Sustainable fashion has become an eminently debated topic worldwide. Young consumers are the new advocates for this important movement that is bringing awareness to a

Consumer profiling for brands has always been essential from shaping product development to how marketers communicate with the desired audience in the most creative, powerful

Africa’s fashion industry is evolving into a technological based entity, something unexpected yet forthcoming and highly anticipated. What exactly does this advancement have in store

Fashion meets augmented reality experiences FASHION AND TECHNOLOGY HAVE FINALLY CROSSED PATHS AND THE RESULTS ARE CREATIVELY WEIRD, FUN, EXPERIMENTAL, QUIRKY AND DEFINITELY HAVE MILLENNIAL’S

Is it even an option now to develop and plan consumer led activations without integrating measurable actions that aim at achieving a genuine dialogue with

Thanks to modern technology, the way consumers seek products and services is changing drastically. Marketers must be smarter and plan out strategic ways using these