RUNWAY & PRESENTATION TERMS & CONDITIONS
APPLICATION
The application’s deadline is 1st August 2023.
COLLECTION
The collection should be a first reveal and not seen previously at another event.
Runway showcase should include not less than 15 looks Presentation showcase should include not less than 10 looks
Any look spotted as a duplicate or similar to another designer’s creation would result in dismissing the brand from the official calendar.
APPLICATION RULES
1. Having Women’s Ready-to-Wear or Couture collection or Men’s Wear Ready-Couture collection.
2. Your collection is new and has yet to be seen at other events.
3. Be established in the fashion industry for more than three years.
4. Be able to produce a line sheet and lookbook 20 days before the show.
5. If designers wish to sell their collection on a See-Now: Buy-Now basis,
they should have the collection in stock or be able to produce the order
in less than two weeks – “Can be Discussed Seperately”
6. Students: If your business has been established for less than a
minimum of 3 years, you can contact AFWME for support at info@afwme.com
APPLICATION PROCESS
PHASE I – APPLICATION PROCESS
Click on the APPLY NOW button to fill out the online application
Please note that an incomplete application will not be considered, please fill in all the fields. The application should take 15-30 minutes.
If, for any reason, the online application is not working, then please email us to info@afwme.com
PHASE II – COMMITTEE JUDGEMENT
Once we receive the application, our management team will process the candidature and notify the designer if they have been shortlisted.
During this phase, the designers might be asked to support their application with additional information and references if required
FINAL III – APPROVAL
Once the applicant has passed phase two, the brand is qualified to be on the Calendar of Africa Fashion Week Middle East.
The applicant in this phase will be asked to share more details on the new collection and the management might organize a control visit to the Atelier of the applicant.
After receiving all the required information, we will notify you of the approval result to showcase their collection during Africa Fashion Week Middle East.
In this phase, the Arab Fashion Council will work with the designer on the package, calendar, locations, and guidelines. In addition, the designer can request the buyers’ relation team’s support in producing the proper line sheet and lookbook.
The designer will then receive an agreement to be signed and sent back by email with the payment receipt.
BUDGET – UNDERSTANDING THE COSTS
Please note that organizing and producing a fashion show is an expensive operation and requires the participant to be able to fund their participation in full at the moment of signing the contract.
The Designer Packages have full details on all participation options and their respective benefits. Once the package is selected, we expect the designer to pay 50% down payment to secure their participation and the remaining 50% to be paid by September 30th.
By applying to participate in Africa Fashion Week Middle East, you acknowledge that you have read all the terms and conditions and that you are aware of the cost, terms, and conditions.
— DISCLAIMER –
Africa Fashion Week Middle East will not be responsible at any point for the sales or dedicated PR of the designers and their brands.
As Africa fashion week Middle East, we look to promote designers with either African heritage or connected to the continent. We seek the unique, acentric, untold stories and bring awareness to the vast creatives of Africa. We aim to add value to designers’ journey and empower them to flourish in our respective industry.
