Africa Fashion Week Middle East (AFWME) hosted a compelling and thought-provoking panel discussion on Tuesday, May 7th, at The Edit, Dubai: Industry Real Talk 2.0. The event, held in the inviting ambiance of The Edit’s concept store, provided an intimate setting for esteemed panelists and guests to engage in stimulating conversation and exchange ideas. Moderated by Mucha Hazel Nyandoro, CEO of Manelith and Chief of Professional Tribes, a prominent supporter of AFWME, the panel tackled the theme of “Innovating at the Intersection: Shaping the Future of Creativity in Africa and the Middle East.”
The panel discussion covered a range of crucial topics that are reshaping the creative landscape of the region. One of the key points addressed was “Trendsetting in Transcultural Creativity,” where panelists explored how the design industry blends local traditions with global influences in its projects. They also discussed the role of clothing brands in integrating cultural identities into modern fashion and how the sustainability sector incorporates local and global perspectives to innovate in sustainable practices.
Another pivotal topic was “The Digital Renaissance: Democratizing Creativity,” which examined the technological advancements crucial in democratizing creativity. Panelists, including tech experts, designers, brand experts, sustainability activists, and media personalities, discussed how digital media is transforming the landscape of traditional media in engaging with diverse cultures.
Preserving cultural authenticity in a global marketplace was another focal point. The panelists shared strategies employed by the design industry to maintain cultural authenticity while achieving global appeal. They also discussed how media professionals can ensure cultural authenticity in their global outputs and strategies crucial for balancing ecological integrity with cultural preservation.
The discussion also touched upon “Blueprints for Sustainable Creative Economies,” where panelists explored how technology is enabling more sustainable practices within creative industries. They also highlighted innovative contributions from the design industry towards sustainable economic growth and provided examples of sustainable models successfully combining ecological responsibility with commercial viability.
The panel concluded with reflections on empowering the next generation of creative pioneers. Panelists discussed essential tools and platforms emerging tech innovators should focus on, how brands are supporting and nurturing new talent and entrepreneurs in the fashion industry, and how the design sector is empowering the next generation of creatives through education or mentorship programs.
The event wrapped up with closing remarks from each panelist, who shared their vision for the future of creativity in Africa and the Middle East within their respective industries. They outlined crucial steps necessary to achieve their vision, emphasizing collaboration, fostering trust amongst the creatives, how to implement innovation, and sustainability and Technology to benefit their creations. Finally, they also invited guests to share their questions and insights.
By Aser Levron
